The project started with researching Diwali's cultural symbols, including diyas, rangoli patterns, and festive lights, to identify elements that could be seamlessly integrated into Coca-Cola's visual identity. Initial sketches explored different ways to balance festive storytelling with the brand's iconic packaging.

The selected concept was developed using vector illustrations, combining traditional Diwali motifs with Coca-Cola's signature red palette and dynamic design language. Warm gold and yellow accents were introduced to evoke the festival's spirit of light, celebration, and togetherness.

The final design was refined through mockups and packaging tests to ensure strong brand recognition while creating a visually engaging limited-edition bottle that celebrates Diwali in a modern and memorable way.