This is an illustration-led brand campaign exploring high-energy moments and everyday scenarios where the drink fits naturally into people’s lifestyles. The project involved creating a series of dynamic illustrations that depict different moods, settings, and use-cases of the energy drink, all unified through a cohesive visual style.
2024
Illustrator
Illustration
Campaign
The goal was to translate the brand’s bold, youthful personality into engaging visuals that feel expressive, fun, and culturally relevant across digital and campaign touchpoints.
This is an illustration-led brand campaign exploring high-energy moments and everyday scenarios where the drink fits naturally into people’s lifestyles. The project involved creating a series of dynamic illustrations that depict different moods, settings, and use-cases of the energy drink, all unified through a cohesive visual style.
2024
Illustrator
Illustration
Campaign
The goal was to translate the brand’s bold, youthful personality into engaging visuals that feel expressive, fun, and culturally relevant across digital and campaign touchpoints.
This is an illustration-led brand campaign exploring high-energy moments and everyday scenarios where the drink fits naturally into people’s lifestyles. The project involved creating a series of dynamic illustrations that depict different moods, settings, and use-cases of the energy drink, all unified through a cohesive visual style.
2024
Illustrator
Illustration
Campaign
The goal was to translate the brand’s bold, youthful personality into engaging visuals that feel expressive, fun, and culturally relevant across digital and campaign touchpoints.